Brand Guidelines
Our visual identity — the logos, colors, typography, and design language that define zearøw
Identity
Logo
Our logo comes in three color variants — Graphite for light backgrounds, White for dark backgrounds, and Steel Blue as a brand accent.
Graphite
For use on light backgrounds
White
For use on dark backgrounds
Steel Blue
Brand accent variant
Logo on Brand Colors
On Steel Blue
Adaptive (color mode)
On Dark
Color
Color Palette
Our palette is built on three foundations: White (#FFFFFF) for clarity, Graphite (#333333) for text and structure, and Steel Blue (#4A7C9B) as our accent color for action and identity.
White #FFFFFF
Base background
Graphite
Neutral tones for text, borders, and backgrounds.
50
100
200
300
400
500
600
700
800
900
950
Steel Blue
Primary brand color for interactive elements, accents, and identity.
50
100
200
300
400
500
600
700
800
900
950
Color Pairings
Aa
Graphite on White
Primary text
Aa
White on Graphite
Dark mode
Aa
White on Steel Blue
Buttons & CTAs
Aa
Steel Blue on White
Links & accents
Aa
Dark Blue on Light
Highlighted sections
Aa
Light Steel on Dark
Dark mode accent
Type
Typography
Comfortaa is our primary typeface — rounded, modern, and approachable. It reflects our commitment to user-friendly design.
Comfortaa
Google Fonts · Weights 300–700
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()-+=[]{}|;:',.<>?
Aa
Light
300
Aa
Regular
400
Aa
Medium
500
Aa
SemiBold
600
Aa
Bold
700
Type Scale
Hero
zearøw
Page title
zearøw
Section title
zearøw
Card title
zearøw
Body
zearøw
Caption
zearøw
Credits
Illustrations
The illustrations across this site are sourced from unDraw — a generous library of open-source illustrations by Katerina Limpitsouni.
unDraw
Open-source illustrations for any idea you can imagine and create.